Short answer: yes. Jewellery made from 316 stainless steel with an 18K gold PVD finish is waterproof. You can shower, swim and work out in it without the gold washing off or the metal rusting. That is why PVD gold has become the go-to choice for "never take it off" jewellery in the UK.
Below, we explain what PVD actually is, why it stands up to water when ordinary gold plating doesn't, and how to keep your pieces looking their best.
What is 18K gold PVD plating?
PVD stands for Physical Vapour Deposition. In a vacuum chamber, gold is turned into a vapour and deposited onto the base metal one atomic layer at a time. The result is a gold coating that is molecularly bonded to the metal underneath, rather than simply sitting on top of it.
At Elnora London, every piece starts with 316 stainless steel, the same grade used in watches and marine fittings, and is finished with 18K real gold using PVD.
Why is PVD gold waterproof when regular gold plating isn't?
Traditional fashion jewellery is usually brass or copper that has been electroplated with a thin layer of gold. Water, sweat, soap and chlorine slowly wear that layer away, and the base metal underneath reacts with air and moisture. That's when you see dull patches, darkening or a green mark on your skin.
PVD gold over stainless steel avoids both problems:
- The coating is harder and more tightly bonded, so it resists rubbing, scratching and fading.
- The base metal doesn't rust or tarnish. 316 stainless steel is highly corrosion-resistant, so even with daily water exposure there is nothing underneath to discolour.
Can I shower, swim and go to the gym in PVD jewellery?
Yes. Elnora London pieces are 100% waterproof, so you can wear them:
- in the shower and bath
- swimming in pools and the sea
- at the gym and while running
- while washing your hands or doing everyday chores
That makes PVD gold ideal for the pieces you never want to take off: everyday huggies and studs, fine necklaces and stacking rings.
Does 18K gold PVD jewellery tarnish?
PVD gold over 316 stainless steel is tarnish-resistant and designed to keep its shine with regular wear. Unlike sterling silver, which naturally oxidises and darkens, stainless steel does not tarnish in normal conditions.
Is PVD gold jewellery good for sensitive skin?
Stainless steel is lightweight and hypoallergenic, which is why it's a popular choice for people who react to cheap fashion jewellery. Because the base doesn't react with sweat and moisture, it also won't leave the green marks often caused by copper and brass.
PVD gold vs gold plated vs solid gold
| 18K gold PVD on stainless steel | Standard gold plated (brass) | Solid gold | |
|---|---|---|---|
| Waterproof | Yes | No, plating wears off | Yes |
| Tarnish | Tarnish-resistant | Fades and darkens | Doesn't tarnish |
| Sensitive skin | Hypoallergenic | Can turn skin green | Usually fine |
| Price | Affordable (from £19.99 at Elnora London) | Cheapest | Expensive |
How to care for PVD gold jewellery
- Wipe pieces with a soft, dry cloth after wearing, especially after swimming in chlorine or salt water.
- Store pieces separately so harder stones and chains don't scratch each other.
- Avoid harsh chemicals and abrasive cleaners.
For more detail, read our full gold jewellery care guide.
Frequently asked questions
Is 18K gold PVD real gold?
Yes. PVD uses real 18K gold, bonded to a stainless steel base. The piece is not solid gold, but the gold surface is genuine.
Can I wear PVD gold jewellery in the sea?
Yes. Elnora London pieces are 100% waterproof. Rinse and dry them afterwards to remove salt and sand.
Will PVD jewellery turn my skin green?
No. The green mark comes from copper in brass-based jewellery reacting with skin. Elnora London uses 316 stainless steel, which does not react this way.
Where can I buy waterproof gold jewellery in the UK?
Elnora London designs waterproof 18K gold PVD jewellery in England and ships across the UK, with free tracked delivery on orders over £35. Shop all jewellery.
